Strategic Shareholder, Stoneweg
Chairman & Co-CEO, SWI Group
Max-Hervé George is the Strategic Shareholder of Stoneweg and serves as Chairman & Co-CEO of SWI Group, a multi-asset investment consortium operating across real estate, private credit, structured alternatives, and digital infrastructure, with a presence in key global markets. Under his leadership, SWI Group has scaled to over €10 billion in assets under management, reflecting a long-term approach to capital deployment and strategic growth.
Executive Overview & SWI Group
Max-Hervé George focuses on platform strategy, partnerships, and execution—aligning investment teams and operating companies around disciplined underwriting, active asset management, and scalable expansion.
Icona Capital & AiOnX
As Founder & CEO of Icona Capital, Max-Hervé George combined founder-led agility with institutional capital to build a European platform spanning real assets, alternative investments, and credit. Icona’s legacy includes the formation of SWI Group and multiple cross-border ventures.
A hallmark of his leadership is his backing of AiOnX, a hyperscale data-centre platform spanning Ireland, Spain, Denmark, Italy, and the UK. Under his strategic vision, AiOnX aims for 2 GW total capacity and €20 billion in committed investment.
Principal Achievements
Orchestrated the €280 million Cromwell–Stoneweg integration, bringing €3.9 billion in prime assets into SWI Group.
Founded SWI Group through the merger of Icona Capital and Stoneweg, achieving unmatched growth and platform reach across Europe, the United States, and Asia.
Led the AiOnX platform launch, driving tech infrastructure expansion at a continental scale.
Media & Recognitions
