Through our Experience business unit, we invest in, develop, and operate cultural venues, gastronomic destinations, and sports facilities, combining the creation of exceptional physical spaces with the programming and content that brings them to life.
Our model is distinctive: the same multidisciplinary team of architects, developers, curators, marketers and financial experts builds both the asset and the experience it hosts.
We operate with a local approach and global reach, rooting each project in the identity of its community while drawing on Stoneweg’s international networks, operational capability and capital platform to deliver experiences of genuine world-class quality.
Audiences across the world are allocating more of their time, money and loyalty to live, meaningful experiences. Record visitation across museums, sports venues, gastronomic destinations and immersive shows reflects a structural shift in consumer behaviour.
The majority of cultural and sports assets remain underinvested or operated without the professional infrastructure needed to reach their potential. This creates a significant opening for platforms that combine capital, operational expertise and creative vision.
Regulatory complexity, heritage constraints and the scarcity of suitable buildings mean that well-positioned venues in major cities are extraordinarily difficult to replicate. Moreover, a growing demand creates the conditions for sustained pricing power, strong visitation, and long-term asset appreciation for those already established in the right places.
We develop and operate cultural venues that bring world-class art and ideas to local and international audiences. Our culture platform spans exhibition spaces, immersive experiences and landmark museum projects, each conceived as a long-term cultural destination rather than a temporary programme. We manage the full visitor journey, from architectural concept and curatorial direction to ticketing, programming and audience development, creating venues that are as financially disciplined as they are culturally ambitious.
Our food strategy is built on a simple conviction: great restaurants are not just hospitality assets but cultural anchors, social infrastructure and, when executed with genuine identity, powerful commercial businesses. We operate and develop restaurants and gastronomic venues across Spain, rooted in Mediterranean cuisine and local culinary tradition. We create brands with strong identity or partner with established operators who share our philosophy of quality, authenticity and place.
Sport creates shared identity, drives community investment and generates audiences that transcend geography. Our sports and entertainment strategy combines real asset development, content creation and live event production, building vertically integrated sports ecosystems in markets with strong structural demand. From surf parks and football academies to global sports networks and live events, we invest in the infrastructure and programming that turns sport into long-term platform value.
Culture, food and sport are not sectors we invest in. They are worlds we build. To explore our full portfolio of venues, restaurants, events and experiences, visit the Stoneweg Places & Experiences website.
Founded on the convergence of culture, gastronomy, and sport, we create strategic experiences that bring people, brands, and destinations together through meaningful engagement.
We believe that well-designed experiences are powerful tools for connection and impact. Guided by a strong cultural perspective, we develop and deliver bespoke events that go beyond traditional formats, fostering authentic relationships and creating lasting value for our clients and their audiences.
Our approach combines creativity, precision, and attention to detail to ensure every experience is tailored to its objectives and executed to the highest standards. From concept to delivery, we craft memorable moments that resonate long after the event itself.
